Navigating Google’s Updated Policies on Cryptocurrency Advertising

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Google’s latest policy update on cryptocurrencies and related products marks a significant shift in the digital advertising landscape. This article delves into the intricate details of these new regulations, helping advertisers navigate the complexities of promoting cryptocurrency-related services and products. Understanding these guidelines is crucial for making informed decisions and staying compliant.

Understanding Google’s Cryptocurrency Policy

Google’s policies aim to equip users with sufficient information to make informed financial choices. These regulations encompass a wide range of financial services, including cryptocurrencies and related advice. Advertisers must adhere to local and state regulations in the regions targeted by their ads.

Permissible Cryptocurrency Promotions

Google allows certain cryptocurrency-related promotions:

  • Business Not Involving Direct Cryptocurrency Transactions: This includes businesses accepting cryptocurrencies as payment, cryptocurrency mining hardware, and blockchain-based platforms not selling cryptocurrencies.
  • Blockchain-Based NFT Games: These are permissible provided they comply with local laws. Examples include games where in-game purchases enhance user experience but do not involve real-world value gambling.

Restricted Practices in NFT Games

Certain practices in NFT games are prohibited:

  • Games Involving Wagering of NFTs: Any game where NFTs can be staked for real-world value rewards is not allowed.
  • Social Casino Games Rewarding NFTs: Simulated gambling games offering NFT rewards are prohibited.

Certification for Cryptocurrency Products and Services

  • Hardware Wallets: Ads for hardware wallets holding private keys for cryptocurrencies and NFTs require certification but are allowed under specific conditions.
  • Cryptocurrency Exchanges and Software Wallets: These can be advertised only by licensed providers who have received Google’s certification.

Prohibited Cryptocurrency Ads

  • Initial Coin Offerings and DeFi Protocols: Ads promoting ICOs, DeFi trading, or the purchase, sale, or trade of cryptocurrencies are not allowed.
  • Aggregators or Comparators: Ads for services aggregating or comparing cryptocurrency issuers are prohibited.


Google’s evolving policies on cryptocurrency advertising reflect the dynamic nature of this domain. Advertisers must stay updated and compliant with these policies to leverage the potential of digital advertising in the cryptocurrency sector effectively.

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