Ahead of their clashes against Premier League opponents on Wednesday, Cardiff City, Gillingham, and Sheffield have partnered with The Crypto Sportsbook.
After reaching sponsorship agreements with many lower league teams, cryptocurrency sportsbook operator Stake.com will stream the English FA Cup third round throughout the world.
This weekend, Cardiff City, Gillingham, and Sheffield Wednesday will play against Premier League competition as Stake.com partners in an arrangement that will let them to profit from the big games.
Leeds United, Leicester City, and Newcastle, respectively, stand in their way, and thanks to the arrangement, the operator can now give clients around the world a better live sports streaming experience.
In three of the round’s most eye-catching ties, Stake.com’s entry into Football League sponsorship deals will see its logo adorn sleeves as well as in-ground LEDs.
The quickly expanding cryptocurrency operator will use a number of media activations to enhance its sponsorship and live streaming activities. It will collaborate with club legends and ambassadors to create editorial and social media content.
The FA Cup is one of the oldest and most prestigious club knockout competitions in the world, according to Dominic Rae, sponsorship manager at stake.com.
“We have introduced live streaming of every match to our platform so that viewers around the world may watch and enjoy it as part of our investment in premium sports and entertainment content.”
“To complement the live visuals, we have forged a number of business alliances with teams from the Premier League’s lower divisions, supporting them as they attempt to pull off infamous huge killings.
“The sponsorships won’t only consist of branding visible on uniforms and in stadiums, but will also see us work with clubs to boost their profile and the competition overall amongst our global audience of football fans, many of whom will be betting on and streaming the FA Cup on our platform for the first time”, the company said.